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A Type
Intended audience for an item, i.e. the group for whom the item was created.
PropertyExpected TypeDescription
Properties from Audience
audienceType Text The target group associated with a given audience (e.g. veterans, car owners, musicians, etc.).
geographicArea AdministrativeArea The geographic area associated with the audience.
Properties from Thing
additionalType Text  or
An additional type for the item, typically used for adding more specific types from external vocabularies in microdata syntax. This is a relationship between something and a class that the thing is in. Typically the value is a URI-identified RDF class, and in this case corresponds to the use of rdf:type in RDF. Text values can be used sparingly, for cases where useful information can be added without their being an appropriate schema to reference. In the case of text values, the class label should follow the style guide.
alternateName Text An alias for the item.
description Text  or
A description of the item.
disambiguatingDescription Text A sub property of description. A short description of the item used to disambiguate from other, similar items. Information from other properties (in particular, name) may be necessary for the description to be useful for disambiguation.
identifier PropertyValue  or
Text  or
The identifier property represents any kind of identifier for any kind of Thing, such as ISBNs, GTIN codes, UUIDs etc. provides dedicated properties for representing many of these, either as textual strings or as URL (URI) links. See background notes for more details.
image ImageObject  or
An image of the item. This can be a URL or a fully described ImageObject.
mainEntityOfPage CreativeWork  or
Indicates a page (or other CreativeWork) for which this thing is the main entity being described. See background notes for details.
Inverse property: mainEntity
name Text The name of the item.
potentialAction Action Indicates a potential Action, which describes an idealized action in which this thing would play an 'object' role.
sameAs URL URL of a reference Web page that unambiguously indicates the item's identity. E.g. the URL of the item's Wikipedia page, Wikidata entry, or official website.
subjectOf CreativeWork  or
A CreativeWork or Event about this Thing.
Inverse property: about
url URL URL of the item.

Instances of Audience may appear as a value for the following properties
PropertyOn TypesDescription
audience CreativeWork  or
Event  or
LodgingBusiness  or
PlayAction  or
Product  or
An intended audience, i.e. a group for whom something was created.
grantee DigitalDocumentPermission The person, organization, contact point, or audience that has been granted this permission.
permitAudience Permit The target audience for this permit.
recipient AuthorizeAction  or
CommunicateAction  or
DonateAction  or
GiveAction  or
Message  or
PayAction  or
ReturnAction  or
SendAction  or
A sub property of participant. The participant who is at the receiving end of the action.
sender Message  or
A sub property of participant. The participant who is at the sending end of the action.
serviceAudience Service The audience eligible for this service.
toRecipient Message A sub property of recipient. The recipient who was directly sent the message.
touristType TouristAttraction  or
TouristDestination  or
Attraction suitable for type(s) of tourist. E.g. children, visitors from a particular country, etc.

More specific Types


Example 1
Example notes or example HTML without markup.
Government benefits coverage for SpecialAnnouncement pertaining to the covid-19 situation.
Example encoded as JSON-LD in a HTML script tag.
<script type="application/ld+json">
  "@context": "",
  "@type": "SpecialAnnouncement",
  "name": "New Paycheck Protection Program for small business",
  "text": "Example Administration announces a new loan that helps small businesses keep their workforce employed during the Coronavirus (COVID-19) crisis.",
  "datePosted": "2020-03-30T08:00",
  "expires": "2020-04-24T23:59",
  "category": "",
        "type": "Country",
        "name": "US"
  "governmentBenefitsInfo": {
    "@type": "GovernmentService",
    "name": "Paycheck Protection Program",
    "url":  "",
    "provider": {
      "@type": "GovernmentOrganization",
      "name": "US Small Business Administration"
    "serviceType": "",
    "audience": {
      "@type": "Audience",
      "name": "Small businesses"
Structured representation of the JSON-LD example.